Van Gogh Europe nominated as European Cultural Tourism Region of the Year 2017
Van Gogh Europe has received a nomination from the German Culture Brands Award (Kulturmarken-award). The jury selected Van Gogh Europe from the 107 applications. The award will be presented on 9 November to the best destination from 2017. For the collaborating Van Gogh locations, this nomination reflects the great appreciation for its efforts towards international collaboration that it started in 2012. Previous winners include Grimm Heimat Nord Hessen in 2016, Culture Unlimited Basel in 2015 and Ruhr Tourismus in 2014. Van Gogh Europe has been awarded this nomination for this prestigious German award due to its broad international campaign with presentations for the travel industry, travel press, the online video #FollowVanGogh and the RouteVanGoghEurope.eu website.
Last year, VisitBrabant was the lead partner for a European funded project around Van Gogh Europe. In the Netherlands, the collaboration comprises the Van Gogh Museum, Kröller-Müller Museum, Het Noordbrabants Museum, Van Gogh Brabant and Van Gogh Drenthe, as well as NHTV, the Province of Brabant, RBT KAN/VisitVeluwe, NBTC Holland Marketing, Bureau de Tourisme Saint-Rémy-de-Provence, Bureau de Tourisme Mons, Pôle Muséal in Mons and Projekt2508.